Until today only few services proveided with Bloggers with the possibility to enable email subscription feature on their blogs. The most famous is undoubtly Feedburner, incorporated by Google in 2007.

Now Automattic, the company behind Wordpress has lauched his own email subscription service.

Anyone can subscribe, whether they have a WordPress.com account or not. All you need to do is add the Blog Subscription widget to your blog and then you and your readers are ready to go.

If a visitor is logged in to WordPress they need only press the Subscribe Me! button, otherwise they can enter their email address.

All subscriptions require confirmation by the address owner, and subscriptions can be disabled at any time – the subscriber is in full control of what they receive.

Cool!