You may spend hours browsing the web looking for tips, hints, strategies, etc.. about SEO for Google. But we are sure that last place you will search is Google official website! We have already published a fundamental article about the use of keywords in Google rankings and now we would like to present  you the Search Engine Optimization Starter Guide . The Guide covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, Google also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current. The Guide is updated on regular basis so it is a precious piece of information you can’t miss. One last thing, if your main language isn’t English you will definitively find your in their 40 translations here.