For those of us in the U.S., we have just celebrated Thanksgiving. It’s a time of year when we gather with friends and loved ones to celebrate and give thanks for all that we have and all that we are. I thought it was entirely appropriate then, to mention that the first segments of Ford’s famed Fiesta Movement is coming to a close. And Ford has a lot to be thankful for. A bit of background, just in case you’re not familiar with the program. The Beginning of a Movement First of all, why the term “movement”? The Brand & Content Alliance team that put this program together likened it to a social movement – which as defined by dictionary.com is a diffusely organized or heterogeneous group of people or organizations tending toward or favoring a generalized common goal . The collective awareness of and excitement around this new vehicle would be the goal. In late 2008, Ford re-launched the Fiesta as an all-new vehicle in Europe. The name had been …

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On Giving Thanks