Fitz And The Tantrums are putting in WORK to get the word out about their fantastic debut LP, Picking Up The Pieces. Since being named our You Oughta Know artist back in April, the funky soul revivalists have been touring relentlessly, earning kudos from industry insiders like Bob Lefsetz and winning scads of new fans at festivals like Lollapalooza and Austin City Limits. We have no idea when they found themselves with enough time to shoot another music video, but lo and behold, we just got our mitts on the brand new “Don’t Gotta Work It Out” video.
The video begins with a curious homage to Pulp Fiction (or maybe Repo Man?), as lead singer Michael “Fitz” Fitzpatrick stumbles onto a briefcase of indeterminate origins and opens it up, resulting in him being bathed in golden light. He then proceeds to walk/jog through a series of urban alleyways in search of vocalist Noelle Scaggs and the rest of the Tantrums, while lens flares invade the frame at a clip that would make even J.J. Abrams blush. Along the way, a slew of feathers begin floating down through the atmosphere, which makes us think that either Sully Sullenberg was in the vicinity exacting more revenge on the geese population or there was an explosion at a nearby down pillow factory. Just when we think we might have an idea where this video might be going, Fitz falls to his knees in an alleyway and gets drenched by a raincloud that only has eyes for him.
So, what does it all mean? Well, even after watching it a few times, we’d be hard pressed to explain the video treatment, but we are certain of one thing: This song is totally boss.
PS: If you want to see this on a screen bigger than your tiny computer monitor, be sure to tune into this weekend’s VH1 Top 20 Video Countdown, where we’ll premiere this video on-air.