The Instagram Effect? Mobile Photo Sharing App PicPlz To Shut Down Permanently On July 3

by Blog Burger on June 2, 2012


PicPlz, the mobile photo sharing app that is perhaps known best for being an early and direct competitor with Instagram, will shut down permanently on July 3.

Mixed Media Labs, the parent company of PicPlz, delivered the news through a short post on its company blog as well as in a brief email to users that read:

“On July 3, 2012, picplz will shut down permanently and all photos and data will be deleted.

Until then, you can log in and download your photos by clicking on the download link next to each photo in your photo feed.

Thank you for your support of picplz and we apologize for any inconvenience this may cause you.”

Visitors to PicPlz’s website now see the following message on the homepage:

This is not a completely surprise move. It had become clear to the people at PicPlz that Instagram was winning out in the filtered mobile photo sharing space as far back as a year ago. It was then that PicPlz pivoted into being part of Mixed Media Labs, a broader smartphone app development company that has since spawned mobile platform When Instagram was acquired by Facebook for $ 1 billion back in April, some used it as a time to rehash the story of how PicPlz and its investors “lost” the battle for mobile photo sharing.

This chatter prompted PicPlz co-founder Dalton Caldwell to take to the Internet, defend his company’s track record, and stress that the story is far from over for his team and Mixed Media Labs. Although that may still be the case, it’s clear that PicPlz will no longer be part of the story there.

We’ve reached out to the people at Mixed Media Labs for more comment on the shutdown and details on what the future may hold. We will update this post with any information we receive.


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