Microsoft’s E3 Message: It’s All About Games – and Everything Else

by Blog Burger on June 5, 2012

The Electronic Entertainment Expo, or E3, remains the biggest video game trade event in the world, but Microsoft proved that the electronic entertainment world could be very much in transition as the Xbox looks to continue its dominance in the living room. “Xbox has moved from being the best-selling console in North America to being the best-selling console worldwide,” said Don Mattrick, president of interactive entertainment at Microsoft. “Today it is all about the Xbox 360, the only device that brings all your entertainment to you on one device.”


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