Nike Surpasses $2 Billion in Soccer Sales as Euro Final Beckons

by Blog Burger on June 28, 2012

Nike Inc. (NKE), the world’s largest sporting-goods maker, says its soccer business generated sales of more than $ 2 billion for the first time as it takes advantage of increasing interest in the sport in the U.S. and Asia. Nike, which said soccer sales rose 14 percent for the year ended May 31, has been battling the market leader Adidas AG (ADS) for supremacy in the world’s most popular sport. Nike, based in Beaverton, Oregon, got $ 1.8 billion in soccer sales last year. Total revenue rose 16 percent to $ 24 billion this year. A team in Adidas jerseys — Spain — will meet Italy, which wears Puma, in the final of the European Championship in the Olympic Stadium in Kiev in two days. Nike, which… – Sport News

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